TL;DR
Choosing the right life insurance, critical illness cover, or income protection is one of the most significant financial decisions you'll make for yourself and your loved ones. It’s a commitment to securing your future. But beyond the level of cover and the length of the policy, there's a crucial detail that can make a difference of thousands of pounds over the lifetime of your plan: the premium structure.
Key takeaways
- Budgetary Certainty: You know precisely what your outgoings for this protection will be for the life of the plan. This makes long-term financial planning simple and secure.
- Long-Term Savings: While they start higher than reviewable premiums, they almost always work out cheaper over the full term, especially for policies lasting 15 years or more.
- Protection Against Ageing: Your premium is calculated based on your age and health when you take out the policy. It doesn't increase simply because you get older.
- Peace of Mind: You are completely protected from the insurer's future claims experiences or changes in medical science that could drive up reviewable premiums.
- Higher Initial Cost: The primary drawback is that the initial monthly premium is higher than the starting premium for a comparable reviewable policy. This can be a barrier for those on a very tight budget.
Choosing the right life insurance, critical illness cover, or income protection is one of the most significant financial decisions you'll make for yourself and your loved ones. It’s a commitment to securing your future. But beyond the level of cover and the length of the policy, there's a crucial detail that can make a difference of thousands of pounds over the lifetime of your plan: the premium structure.
Do you opt for guaranteed premiums, which remain fixed, or reviewable premiums, which start lower but can change over time? It’s a question that directly impacts your long-term financial planning and peace of mind.
Which type of premium structure saves you more?
In the long run, for the vast majority of people seeking protection for ten years or more, guaranteed premiums will almost always save you a significant amount of money.
While reviewable premiums have an enticingly low initial cost, they are designed to increase over time. These increases, which typically happen every five years, can be substantial, reflecting your increased age and the higher probability of a claim. Over a 20 or 25-year policy term, it's common for reviewable premiums to end up costing far more in total than a guaranteed premium policy would have.
Think of it like a mortgage. A guaranteed premium is like a fixed-rate mortgage; you know exactly what you'll pay every month for the entire term. A reviewable premium is like a variable-rate mortgage; it might be cheaper to begin with, but you are exposed to future increases that are outside your control, potentially straining your budget when you can least afford it.
The initial saving offered by a reviewable premium is often a false economy. It's a short-term gain that can lead to long-term financial pain, sometimes forcing people to cancel their cover later in life when they are at the highest risk of needing it.
What are Guaranteed Premiums? The Power of Certainty
A guaranteed premium provides the ultimate peace of mind. When you take out a life insurance, critical illness, or income protection policy with guaranteed premiums, the amount you pay each month is fixed for the entire duration of the policy.
Unless you decide to change your level of cover, your premium in year one will be the exact same as your premium in year 25.
The Advantages of Guaranteed Premiums
- Budgetary Certainty: You know precisely what your outgoings for this protection will be for the life of the plan. This makes long-term financial planning simple and secure.
- Long-Term Savings: While they start higher than reviewable premiums, they almost always work out cheaper over the full term, especially for policies lasting 15 years or more.
- Protection Against Ageing: Your premium is calculated based on your age and health when you take out the policy. It doesn't increase simply because you get older.
- Peace of Mind: You are completely protected from the insurer's future claims experiences or changes in medical science that could drive up reviewable premiums.
The Disadvantages of Guaranteed Premiums
- Higher Initial Cost: The primary drawback is that the initial monthly premium is higher than the starting premium for a comparable reviewable policy. This can be a barrier for those on a very tight budget.
Who Are Guaranteed Premiums Best For?
Guaranteed premiums are the sensible choice for almost everyone seeking long-term financial protection. They are particularly well-suited for:
- Younger individuals and families: Locking in a low premium in your 20s or 30s can secure affordable cover for decades.
- Mortgage holders: Aligning a guaranteed premium policy with your mortgage term ensures your protection remains affordable for as long as you have the debt.
- Anyone who values financial predictability: If you dislike nasty surprises and want to budget effectively, guaranteed is the way to go.
- Business owners and company directors: For planning business expenses like Key Person or Executive Income Protection, certainty is paramount.
To illustrate, let's look at a simple example.
| Policy Year | Age of Policyholder | Monthly Guaranteed Premium |
|---|---|---|
| 1 | 30 | £35 |
| 5 | 35 | £35 |
| 10 | 40 | £35 |
| 15 | 45 | £35 |
| 20 | 50 | £35 |
| 25 | 55 | £35 |
| Total Paid | £10,500 |
As you can see, the cost is predictable and unchanging.
Understanding Reviewable Premiums: The Flexible (but Unpredictable) Option
Reviewable premiums, sometimes known as renewable premiums, offer a lower entry point into the world of protection insurance. The initial monthly cost is often significantly less than a guaranteed premium.
However, the insurer reserves the right to "review" your premium at set intervals, typically every five years, though sometimes annually. Following this review, your premium can increase, and there is usually no cap on how high it can go.
What Causes Reviewable Premiums to Increase?
The increase isn't typically linked to your personal health getting worse. Instead, it's based on a reassessment of the risk you present at your new, older age. The main drivers are:
- Your Age: This is the single biggest factor. A 40-year-old has a statistically higher risk of falling ill or passing away than a 35-year-old. The new premium will reflect the risk for your new age bracket.
- Wider Claims Trends: If an insurer has experienced a higher-than-expected number of claims for a certain condition across their entire book of customers, they may increase premiums for everyone on a reviewable plan to cover these costs.
- Medical and Actuarial Updates: Advances in medicine can mean people survive conditions they previously wouldn't have, which can increase the likelihood of a critical illness claim. Insurers update their pricing based on the latest data.
The Advantages of Reviewable Premiums
- Initial Affordability: The low starting cost makes essential cover accessible, even if your budget is extremely tight.
- Short-Term Suitability: If you know you only need cover for a very short period (e.g., less than 5 years), a reviewable policy could save you money.
The Disadvantages of Reviewable Premiums
- Potential for Huge Increases: The premium can rise dramatically at each review point. It's not uncommon for premiums to double or even triple over the life of a policy.
- Lack of Budgetary Control: It's impossible to predict what you'll be paying in 10 or 15 years, making long-term financial planning difficult.
- Risk of Unaffordability: As you get older and the premiums escalate, the policy may become too expensive to maintain. This forces a difficult choice: reduce your cover or cancel it entirely, just when you are statistically more likely to need it.
Who Might Consider Reviewable Premiums?
While we generally advise caution, there are a few niche scenarios where a reviewable premium might be considered:
- Those with a clear short-term need: For example, covering a bridging loan for 1-2 years.
- Individuals on a severely restricted budget: If the choice is a reviewable policy or no policy at all, some cover is better than none. However, this should be seen as a temporary solution with a plan to switch to a guaranteed premium once finances improve.
The Cost Comparison: A Real-World Scenario
Let's put theory into practice. Consider David, a 35-year-old non-smoker, who is taking out a 25-year mortgage. He needs £200,000 of Level Term Life and Critical Illness Cover to protect his new home and family.
He gets two quotes: one with guaranteed premiums and one with reviewable premiums.
| Feature | Guaranteed Premium Plan | Reviewable Premium Plan |
|---|---|---|
| Initial Monthly Premium | £42 | £28 |
| Premium Fixed? | Yes, for 25 years | No, reviewed every 5 years |
| Initial Saving | - | £14 per month |
The reviewable plan looks very tempting. David saves £168 in the first year alone. But what happens over the full 25-year term? Let's project the potential increases for his reviewable plan based on typical industry repricing.
| Age | Guaranteed Premium (Monthly) | Reviewable Premium (Est. Monthly) |
|---|---|---|
| 35-39 | £42 | £28 |
| 40-44 | £42 | £50 (First review) |
| 45-49 | £42 | £85 (Second review) |
| 50-54 | £42 | £140 (Third review) |
| 55-59 | £42 | £225 (Fourth review) |
Now let's calculate the total cost over the 25-year term.
Total Cost Breakdown
-
Guaranteed Premium Plan:
- Illustrative estimate: £42 per month x 12 months x 25 years = £12,600
-
Reviewable Premium Plan (Estimated):
- Illustrative estimate: Years 1-5: £28 x 12 x 5 = £1,680
- Illustrative estimate: Years 6-10: £50 x 12 x 5 = £3,000
- Illustrative estimate: Years 11-15: £85 x 12 x 5 = £5,100
- Illustrative estimate: Years 16-20: £140 x 12 x 5 = £8,400
- Illustrative estimate: Years 21-25: £225 x 12 x 5 = £13,500
- Total Estimated Cost = £31,680
In this typical scenario, the reviewable premium policy costs over £19,000 more than the guaranteed option over the full term.
By age 55, David would be facing a monthly bill of £225, a cost that might be unsustainable, forcing him to cancel the policy just a few years before his mortgage is paid off. With the guaranteed plan, his payment remains a manageable £42. The choice is clear. (illustrative estimate)
How Your Health and Lifestyle Impact Your Premium Choice
When you apply for insurance, insurers assess your risk based on your age, medical history, occupation, and lifestyle habits like smoking and alcohol consumption. A healthier lifestyle leads to lower initial premiums for both guaranteed and reviewable plans.
The crucial difference is what happens next.
With a guaranteed premium, your health status is effectively locked in on day one. If you develop a health condition five years into the policy, your premiums will not change. You are protected.
With a reviewable premium, while the review isn't triggered by your personal health changes, the new premium is based on the risk profile of your new age group. This inherently accounts for the higher average health risks associated with that age.
This highlights the importance of securing cover, particularly guaranteed cover, while you are young and healthy.
The Proactive Approach to Health and Premiums
Insurers favour applicants who take proactive steps to manage their health. Simple lifestyle choices can have a direct impact on the quotes you receive:
- Quit Smoking: Being a non-smoker for at least 12 months can cut your premiums by up to 50%.
- Maintain a Healthy Weight: A BMI within the healthy range (18.5-24.9) will result in more favourable rates. Obesity is a significant risk factor for many conditions covered by critical illness and income protection policies.
- Moderate Alcohol Intake: Sticking to the recommended weekly units demonstrates a lower health risk.
At WeCovr, we believe in supporting our clients' long-term wellbeing beyond just finding them a policy. We understand that a healthy lifestyle not only improves your quality of life but also makes vital protection more affordable. That's why WeCovr clients get complimentary access to CalorieHero, our exclusive AI-powered calorie and nutrition tracking app. It’s a simple tool to help you build and maintain the healthy habits that insurers reward.
Special Considerations for Different Types of Cover
The guaranteed vs. reviewable debate applies across the main types of protection insurance, but the implications can vary.
Life Insurance & Family Income Benefit
For any long-term life cover need, such as protecting a mortgage or providing for your family until your children are financially independent, guaranteed premiums are the gold standard. The risk of death increases predictably with age, so a reviewable premium is certain to rise. Family Income Benefit, which pays a regular income rather than a lump sum, also benefits from the cost certainty of guaranteed premiums.
Critical Illness Cover (CIC)
This is where the temptation of a low initial reviewable premium is strongest, and also where it is most dangerous. According to the Association of British Insurers (ABI), the average age for a critical illness claim is just 51.
This means that many people will be facing the largest premium increases on their reviewable CIC policies in their late 40s and early 50s – precisely the time their risk of claiming is highest. Opting for a guaranteed premium when you're younger protects you from being priced out of your policy just when you're most likely to need it.
Income Protection (IP)
Your ability to earn an income is your single most valuable asset. Income Protection insurance is designed to protect it if you're unable to work due to illness or injury. For long-term IP policies that cover you until retirement, a guaranteed premium is essential for peace of mind.
Some insurers offer an "age-costed" premium structure for IP. This is a type of reviewable premium where the cost increases by a set, predictable amount each year in line with your age. While more transparent than a 5-yearly review, the premium still consistently rises, and a guaranteed premium will usually be more cost-effective over the long term.
Advice for Business Owners, Directors, and the Self-Employed
For those running their own business, financial certainty isn't just a personal preference; it's a commercial necessity. The choice of premium structure is critical for business protection policies.
The Self-Employed and Freelancers
If you work for yourself, there's no safety net of employer sick pay. An Income Protection policy is therefore not a luxury, but an essential part of your business plan. A guaranteed premium ensures that this vital protection remains a fixed, predictable business expense, allowing you to budget with confidence even when your income fluctuates. Short-term "Personal Sick Pay" policies, often aimed at tradespeople, can sometimes use reviewable premiums, but for comprehensive long-term cover, guaranteed is key.
Company Directors
Directors have access to a range of highly tax-efficient protection policies that can be paid for by the business.
- Executive Income Protection: This provides an income to a director if they are unable to work. As a business expense, having a guaranteed premium allows for accurate financial forecasting and budgeting.
- Key Person Insurance: This policy pays a lump sum to the business if a key individual dies or suffers a critical illness, covering lost profits or recruitment costs. A guaranteed premium ensures the cost of protecting the business's most vital assets doesn't spiral.
- Relevant Life Cover: A tax-efficient death-in-service benefit for directors. Again, guaranteed premiums provide cost certainty for the company.
As specialists in structuring protection for business owners, we at WeCovr can help you and your accountant determine the most cost-effective and tax-efficient way to secure your company's future using policies with guaranteed premiums.
Inheritance Tax (IHT) Planning
For individuals making large financial gifts, a Gift Inter Vivos policy can be a crucial part of IHT planning. These policies are designed to pay the potential inheritance tax bill if the person making the gift (the donor) passes away within seven years. As this is a policy with a fixed 7-year term designed to cover a specific, tapering liability, a guaranteed premium is the only logical choice. It provides absolute certainty for a precise financial planning need.
Our Verdict: The WeCovr Expert Recommendation
After reviewing the evidence, our expert recommendation is unequivocal.
For any individual, family, or business seeking financial protection for a term of ten years or more, guaranteed premiums offer superior value, security, and long-term affordability.
The initial low cost of a reviewable premium is a siren's call that often leads to significantly higher total costs and the potential for the policy to become unaffordable later in life. The peace of mind and budgetary certainty that comes with a fixed, guaranteed premium is, in our professional opinion, a price well worth paying from the outset.
A protection policy is a long-term promise, both from the insurer to you and from you to your loved ones or your business. A guaranteed premium ensures you can keep that promise without facing unpredictable and escalating costs.
The best way to understand the right choice for your specific circumstances is to compare personalised, like-for-like quotes. An expert broker can illustrate the projected lifetime cost of both options, allowing you to make a decision based on facts, not just the initial monthly price.
Can I switch from a reviewable to a guaranteed premium policy?
Are all Critical Illness Cover policies reviewable?
Why do insurers offer reviewable premiums if they can become so expensive?
What happens if I can't afford my reviewable premium after an increase?
Is an 'age-costed' premium the same as a 'reviewable' premium?
Sources
- Office for National Statistics (ONS): Mortality and population data.
- Association of British Insurers (ABI): Life and protection market publications.
- MoneyHelper (MaPS): Consumer guidance on life insurance.
- NHS: Health information and screening guidance.








