TL;DR
As an FCA-authorised broker that has helped arrange over 900,000 policies, WeCovr knows the UK private medical insurance market inside and out. Today, PMI is about far more than just covering treatment costs; it’s about empowering you to live a healthier life. Aviva's DigiCare+ app is a perfect example of this evolution.
Key takeaways
- From Reactive to Proactive: Traditional insurance is reactive—you use it when you get sick. DigiCare+ makes your health cover proactive, helping you stay well in the first place.
- Enhanced Convenience: It provides instant access to services that would otherwise require long waits or significant out-of-pocket expenses.
- Holistic Wellbeing: By including mental health, nutrition, and fitness support, it addresses your health as a whole, not just isolated symptoms.
- Incredible Added Value: These services, if paid for separately, would cost hundreds of pounds per year. Their inclusion makes an Aviva policy significantly more valuable.
- Complimentary Access to CalorieHero: All our PMI clients receive free access to our proprietary AI-powered calorie and nutrition tracking app, CalorieHero. It's the perfect tool to use alongside the nutritional advice you might get from an app like DigiCare+, helping you track your food intake, monitor macros, and stay on course with your health goals.
WeCovr explores Aviva's DigiCare+ app and how it enhances your private health insurance
As an FCA-authorised broker that has helped arrange over 900,000 policies, WeCovr knows the UK private medical insurance market inside and out. Today, PMI is about far more than just covering treatment costs; it’s about empowering you to live a healthier life. Aviva's DigiCare+ app is a perfect example of this evolution.
In this comprehensive guide, we'll break down everything you need to know about the Aviva DigiCare+ app. We’ll explore its features, explain how it adds value to your health insurance, and show you how it fits into the broader landscape of UK wellness services.
What Exactly is the Aviva DigiCare+ App?
Think of the Aviva DigiCare+ app not as your insurance policy, but as your personal health and wellbeing companion that comes included with it. It’s a value-added service, provided at no extra cost with eligible Aviva private health insurance, life insurance, and income protection policies.
Developed in partnership with healthcare provider Square Health, the app provides a suite of digital services designed to help you manage your health proactively. It’s all accessible from your smartphone, putting expert medical advice and support right at your fingertips.
The goal is simple: to help you and your family stay healthy, catch potential issues early, and get convenient support when you need it most. This shift towards preventative care is transforming the private health cover landscape, and Aviva is at the forefront.
A Deep Dive into the Core Features of Aviva DigiCare+
The real power of DigiCare+ lies in its array of practical, easy-to-use services. Let's explore each one in detail to understand the benefits they bring.
1. Digital GP Consultations (UK-based)
One of the most valuable features is on-demand access to a UK-based, GMC-registered GP. This service allows you to book a video or phone consultation 24 hours a day, 7 days a week.
How it helps you:
- Convenience: No need to take time off work or travel to a surgery. You can speak to a doctor from the comfort of your home, office, or even while on holiday in the UK.
- Speed: Getting an appointment is fast. According to NHS Digital data from October 2025, millions of GP appointments in England involve a wait of more than two weeks. With DigiCare+, you can often get a same-day consultation.
- Prescriptions: If the GP deems it necessary, they can issue a private prescription. You can have this sent to your local pharmacy for collection or, in many cases, delivered directly to your door.
- Peace of Mind: For non-emergency concerns that pop up at inconvenient times—a child’s fever at 10 pm, a persistent cough on a Sunday—you can get expert advice without delay.
Real-Life Example: Sarah, a freelance designer, starts feeling unwell on a Tuesday afternoon before a big project deadline. Instead of trying to get a last-minute appointment at her local surgery, she uses the DigiCare+ app. Within an hour, she has a video call with a GP who diagnoses a sinus infection and sends a prescription to her nearest chemist. She picks it up and starts treatment the same day, minimising disruption to her work.
2. Mental Health Support
Mental wellbeing is just as important as physical health. The UK has seen a significant rise in people seeking support for their mental health. The Office for National Statistics (ONS) noted in early 2025 that rates of depression among adults remain a significant public health concern. DigiCare+ provides crucial, timely support.
Eligible users typically receive access to a set number of therapy or counselling sessions per year (often up to 6) for issues like:
- Stress
- Anxiety
- Depression
- Bereavement
- Relationship issues
How it helps you:
- Confidential Access: You can seek help discreetly and confidentially.
- Reduced Waiting Times: The waiting list for therapy on the NHS can be lengthy. This service provides a much faster route to professional support.
- Expert Guidance: You'll be connected with qualified therapists who can provide coping strategies and treatment, such as Cognitive Behavioural Therapy (CBT).
Real-Life Example: David has been feeling overwhelmed and anxious due to pressure at work. He’s hesitant to talk to his manager and knows the NHS waiting list is long. Through DigiCare+, he books a series of virtual counselling sessions. His therapist helps him develop strategies to manage his stress, improving both his work-life and his overall wellbeing.
3. Annual Health Check
This is a cornerstone of the app's preventative approach. Once a year, you can order a home-testing kit to check for key health indicators. The process is straightforward:
- Order your kit through the app.
- Receive it in the post.
- Take a simple finger-prick blood sample.
- Post the sample to a laboratory in the pre-paid envelope.
- Receive a personalised health report from a GP in the app, explaining your results.
The test checks around 20 different health markers, giving you a snapshot of your current health status.
| Biomarker Category | What It Checks For | Why It's Important |
|---|---|---|
| Cholesterol Status | Total cholesterol, HDL, LDL, triglycerides | High cholesterol is a major risk factor for heart disease and stroke. |
| Liver Function | Key liver enzyme levels | Assesses the health of your liver, which is vital for detoxification. |
| Diabetes Risk | HbA1c (blood sugar) levels | Provides an early warning sign for pre-diabetes or type 2 diabetes. |
| Kidney Health | Creatinine and eGFR levels | Indicates how well your kidneys are filtering waste from your blood. |
| Bone Health | Calcium and protein levels | Important for maintaining strong bones and preventing osteoporosis. |
| Gout Risk | Uric acid levels | High levels can lead to the painful joint condition, gout. |
This annual check helps you spot potential health problems before they become serious, empowering you to make lifestyle changes or seek further medical advice if needed.
4. Second Medical Opinion
Receiving a serious diagnosis can be a frightening and confusing experience. The Second Medical Opinion service provides invaluable reassurance and clarity.
If you or an eligible family member are diagnosed with a serious condition, you can have your case reviewed by a world-leading clinical expert. This service can:
- Confirm your diagnosis.
- Provide more information about your condition.
- Suggest alternative treatment plans.
This is a global service, meaning your case could be reviewed by a specialist in the US, Europe, or anywhere in the world, depending on who has the most expertise in that specific field. It offers peace of mind at a time when you need it most.
Real-Life Example: After being diagnosed with a complex autoimmune disorder, Maria feels uncertain about the proposed treatment plan. She uses the Second Medical Opinion service through DigiCare+. Her case is sent to a renowned specialist in Germany, who confirms the diagnosis but suggests a newer, less invasive treatment option that her local consultant hadn't considered. Maria discusses this with her UK doctor, and they agree on a new course of action.
5. Nutritional Consultations
"You are what you eat" is an old saying with a lot of truth. Diet plays a massive role in our energy levels, weight, and long-term health. DigiCare+ offers a number of consultations with a registered nutritionist each year.
You can use these sessions to discuss:
- Weight management strategies.
- Creating a diet plan to support fitness goals.
- Dietary advice for managing conditions like high cholesterol or blood pressure.
- Understanding food allergies or intolerances.
- Improving your overall energy and vitality through food.
This expert guidance helps you move beyond generic advice and create a nutritional plan that is tailored specifically to you.
6. Gym Discounts
Regular physical activity is one of the pillars of good health. According to a 2024 Sport England survey, while many people want to be more active, cost can be a barrier. Aviva tackles this head-on by offering discounts on memberships at thousands of gyms, fitness centres, and health clubs across the UK through the MyGymDiscounts service.
This makes it more affordable to join a gym, attend classes, or use fitness facilities, providing a tangible incentive to stay active.
How DigiCare+ Elevates Your Private Medical Insurance
It's crucial to understand that DigiCare+ isn't a replacement for a robust private medical insurance policy. Your PMI policy is what covers the costs of diagnosis and treatment for acute medical conditions. DigiCare+ is the layer of support that helps you before and alongside any potential treatment.
Here’s how it adds significant value:
- From Reactive to Proactive: Traditional insurance is reactive—you use it when you get sick. DigiCare+ makes your health cover proactive, helping you stay well in the first place.
- Enhanced Convenience: It provides instant access to services that would otherwise require long waits or significant out-of-pocket expenses.
- Holistic Wellbeing: By including mental health, nutrition, and fitness support, it addresses your health as a whole, not just isolated symptoms.
- Incredible Added Value: These services, if paid for separately, would cost hundreds of pounds per year. Their inclusion makes an Aviva policy significantly more valuable.
When you're comparing the best PMI providers, it's easy to get lost in the details of hospital lists and excess levels. An expert PMI broker like WeCovr can help you look beyond the basics and understand the true value of these wellness benefits, ensuring you choose a policy that supports your health in every way.
A Critical Point: PMI, Pre-existing Conditions, and Chronic Conditions
This is one of the most important things to understand about private medical insurance in the UK. Standard PMI policies are designed to cover the diagnosis and treatment of acute conditions that arise after you take out your policy.
- Acute Condition: A disease, illness, or injury that is likely to respond quickly to treatment and lead to a full recovery (e.g., a broken bone, appendicitis, or a cataract).
- Chronic Condition: A disease, illness, or injury that has one or more of the following characteristics: it needs long-term monitoring, has no known cure, requires ongoing management, or is likely to recur (e.g., diabetes, asthma, high blood pressure).
- Pre-existing Condition: Any condition for which you have experienced symptoms, received medication, advice, or treatment before the start of your policy.
Standard private health cover does not cover pre-existing or chronic conditions.
While the DigiCare+ app offers services like nutritional advice that can help you manage a chronic condition like diabetes, your core Aviva PMI policy would not cover the ongoing treatment or medication for it. The policy is there for new, unexpected, and treatable health issues.
How Does Aviva DigiCare+ Compare to Other Providers?
Most major UK insurers now offer a wellness app, but the features and focus can vary. Understanding the differences is key to finding the right fit.
| Provider | Wellness App/Platform | Key Features | Rewards Focus |
|---|---|---|---|
| Aviva | DigiCare+ | Digital GP, Annual Health Check, Mental Health Support, Second Medical Opinion, Nutrition Advice, Gym Discounts. | Broad wellness support and proactive health management. |
| Bupa | Bupa Touch | Digital GP, symptom checker, direct access for certain conditions (e.g., mental health, cancer), pre-authorisation. | Streamlining access to care and managing your Bupa policy. |
| AXA Health | AXA Doctor at Hand | Digital GP (provided by Doctor Care Anywhere), online health assessments, policy management. | Convenient GP access and digital policy administration. |
| Vitality | Vitality Programme | Digital GP, health assessments, mental health support. Heavily focused on rewards. | Earning points for healthy activities (steps, gym visits, healthy food purchases) to unlock rewards like cinema tickets and coffee. |
As you can see, while most offer a Digital GP, Aviva's DigiCare+ stands out with its comprehensive annual health check and second medical opinion service. Vitality, on the other hand, places a much stronger emphasis on a gamified rewards system to encourage healthy behaviour.
Choosing between them depends on your personal preferences. Do you want a robust set of built-in health services, or are you more motivated by daily rewards? A broker can walk you through these options.
Get Even More with WeCovr: Exclusive Benefits for Our Clients
At WeCovr, we believe in going the extra mile for our clients. When you arrange your private medical insurance through us, you not only get expert, impartial advice at no cost, but you also unlock exclusive benefits designed to further support your health journey.
- Complimentary Access to CalorieHero: All our PMI clients receive free access to our proprietary AI-powered calorie and nutrition tracking app, CalorieHero. It's the perfect tool to use alongside the nutritional advice you might get from an app like DigiCare+, helping you track your food intake, monitor macros, and stay on course with your health goals.
- Discounts on Other Cover: We value your loyalty. When you take out a PMI or Life Insurance policy with us, we offer attractive discounts on other types of protection, such as income protection or critical illness cover, helping you build a comprehensive safety net for less.
Our commitment to our clients is reflected in our consistently high customer satisfaction ratings on major review platforms. We're here to be your trusted partner in health and financial protection.
Getting the Most Out of Your DigiCare+ App
To make sure you're leveraging the full power of this tool, follow these simple steps:
- Register Immediately: As soon as your Aviva policy is active, download the DigiCare+ app and register your details. Don't wait until you're unwell.
- Book Your Annual Health Check: This is one of the most powerful preventative tools you have. Book it early in your policy year to get a baseline of your health.
- Explore All the Services: Take 15 minutes to browse through the app. Understand how to book a GP appointment, where to find mental health support, and how the gym discounts work. Knowing what's available means you'll be ready to use it when needed.
- Integrate It Into Your Life: Use the app to support your lifestyle. If you're starting a new fitness routine, use the gym discounts. If you're trying to eat better, book a nutritional consultation. Use the Digital GP for quick advice to avoid disrupting your busy schedule.
Frequently Asked Questions (FAQs)
Is the Aviva DigiCare+ app free?
Can my family use my DigiCare+ app?
What is the difference between private medical insurance and a wellness app like DigiCare+?
Will my private medical insurance cover pre-existing conditions?
Take the Next Step Towards Better Health Cover
The Aviva DigiCare+ app is a testament to how modern private health cover has evolved. It’s no longer just a safety net for when things go wrong; it’s a proactive partner in your lifelong health journey.
By combining fast access to medical experts, powerful preventative checks, and holistic wellbeing support, it transforms a great insurance policy into an exceptional one.
Ready to explore how an Aviva policy with DigiCare+ or other leading options could benefit you? The expert team at WeCovr is here to help. We provide free, impartial advice, compare policies from across the market, and ensure you find the perfect cover for your needs and budget.
Contact WeCovr today for your free, no-obligation private medical insurance quote and start your journey to a healthier, more secure future.
Sources
- NHS England: Waiting times and referral-to-treatment statistics.
- Office for National Statistics (ONS): Health, mortality, and workforce data.
- NICE: Clinical guidance and technology appraisals.
- Care Quality Commission (CQC): Provider quality and inspection reports.
- UK Health Security Agency (UKHSA): Public health surveillance reports.
- Association of British Insurers (ABI): Health and protection market publications.








