As an FCA-authorised expert broker that has helped arrange over 750,000 policies, WeCovr is at the forefront of the UK motor insurance market. We've identified a growing concern for drivers: the advanced safety technology designed to protect you on the road could be secretly inflating your insurance premiums.
You bought a new car packed with the latest safety gadgets. Autonomous Emergency Braking (AEB), Lane Keeping Assist (LKA), Blind Spot Monitoring (BSM). The brochure promised a safer drive and, you assumed, cheaper motor insurance. It makes sense, right? A car that helps prevent accidents should be less of a risk.
But here's the shocking truth many UK drivers are discovering when their renewal letters land on the doormat: these very systems, known collectively as ADAS (Advanced Driver-Assistance Systems), are a key factor behind the steep rise in motor insurance premiums.
This isn't a simple story. It's a complex contradiction where enhanced safety on the road leads to eye-watering complexity and cost in the workshop. This article unpacks the hidden insurance cost of ADAS, explaining exactly why your high-tech car costs more to cover and what you can do about it.
Before we dive into the costs, let's clarify what we're talking about. ADAS are not just futuristic concepts; they are standard features in a vast majority of new cars sold in the UK today. They use a network of sophisticated sensors, cameras, radar, and lidar to monitor your surroundings, alert you to danger, and in some cases, take control of the car to avoid a collision.
These systems are the building blocks for the self-driving cars of tomorrow. Here are some of the most common ADAS features you'll find:
ADAS Feature | Acronym | What It Does in Simple Terms |
---|---|---|
Autonomous Emergency Braking | AEB | Automatically applies the brakes if it detects an imminent collision with a car, pedestrian, or cyclist. |
Lane Keeping Assist | LKA | Gently steers the car back into its lane if it detects you are drifting without indicating. |
Adaptive Cruise Control | ACC | Maintains a set speed and automatically adjusts it to keep a safe distance from the vehicle in front. |
Blind Spot Monitoring | BSM | Warns you with a light or sound if there's a vehicle in your blind spot when you try to change lanes. |
Traffic Sign Recognition | TSR | 'Reads' road signs, like speed limits, and displays them on your dashboard. |
Rear Cross-Traffic Alert | RCTA | Warns you of approaching traffic from the sides when you are reversing out of a parking space. |
Parking Assist | - | Uses sensors to help you manoeuvre into a parking space, sometimes steering automatically. |
These systems work. Research by Thatcham, the motor industry's research centre, consistently shows that cars with AEB are involved in significantly fewer front-to-rear collisions. So, if ADAS prevents accidents, why isn't your insurance premium tumbling?
The paradox lies in the difference between accident frequency and accident severity (in terms of cost). While ADAS is proven to reduce the number of minor bumps and scrapes, the cost of repairing vehicles involved in collisions that do happen has skyrocketed. Insurers base your premium on the total potential cost of a claim, and with ADAS, that cost is now much higher.
Here are the three core reasons why.
The delicate, high-tech components that make up ADAS are incredibly expensive to replace. They are often integrated into parts of the car that are vulnerable in a crash, like bumpers, grilles, and windscreens.
According to the Association of British Insurers (ABI), the cost of vehicle repairs has surged, contributing significantly to rising premiums. In late 2023, repair costs jumped by 32% year-on-year, a trend that continues to pressure insurers and, consequently, policyholders in 2025.
Think about the last time you had a windscreen replaced. It was probably a few hundred pounds. Now, consider a modern car with ADAS. A simple stone chip can now trigger a four-figure bill.
The camera's view cannot be obstructed, meaning even a small chip in the wrong place necessitates a full replacement. The glass itself is also more expensive, often with acoustic layers, heating elements, and special tints.
Component / Service | Standard Car (No ADAS) | ADAS-Equipped Car |
---|---|---|
Windscreen Glass | £150 - £300 | £500 - £900+ (Acoustic, heated, special tint) |
Labour to Fit | £100 | £150 |
ADAS Recalibration | N/A | £250 - £600+ |
Total Estimated Cost | £250 - £400 | £900 - £1,650+ |
Source: Analysis based on figures from Thatcham Research and UK repair industry data.
This single factor is having a massive impact on insurance claims costs, turning what was once a routine fix into a major expense.
Replacing the part is only half the battle. After a sensor or camera is disturbed—even by a pothole jolt, a minor bump, or a windscreen replacement—the entire system must be recalibrated with millimetre-perfect precision.
Imagine a telescope. If it's knocked just slightly, it will be pointing at a completely different part of the sky. An ADAS sensor is the same. If it's misaligned by a single degree, it could be looking at the wrong part of the road. This could cause the AEB to fail in a real emergency or, just as dangerously, trigger it unexpectedly on the motorway.
This recalibration process is not simple. It requires:
This process adds hundreds of pounds and significant time to what used to be a simple repair job, driving up labour costs and the length of time a courtesy car is needed—all costs borne by the insurer.
The technology in our cars is advancing faster than the training of the technicians who fix them. The Institute of the Motor Industry (IMI) has repeatedly warned of a "catastrophic" skills gap in the UK, particularly for working on ADAS and Electric Vehicles (EVs).
This shortage of qualified technicians means:
Insurers have to factor all these potential costs—expensive parts, complex calibration, and specialist labour—into their calculations. The result? A higher premium for you.
Navigating the world of motor insurance can be confusing at the best of times. With the added complexity of ADAS, it's more important than ever to understand the fundamentals of your policy.
In the UK, it is a legal requirement under the Road Traffic Act 1988 to have at least Third-Party Only motor insurance for any vehicle used on public roads. Failing to do so can result in unlimited fines, 6-8 penalty points on your licence, and even having your vehicle seized and destroyed.
Here’s a simple breakdown of the main cover levels:
Why Comprehensive is Essential for ADAS Cars: Given the sky-high repair costs detailed above, running an ADAS-equipped car on anything less than a Comprehensive policy is an enormous financial risk. A minor bump could write off the value of the vehicle if you have to foot the bill for sensor, camera, and calibration work yourself.
When you compare quotes, you'll see these terms. Here's what they mean for you.
While the underlying costs are rising, you are not powerless. You can take proactive steps to find the best car insurance provider and secure a fairer price for your vehicle cover.
Choose Your Car Wisely Before You Buy: Before you fall in love with a car, research its insurance group. These groups, from 1 (cheapest) to 50 (most expensive), are set by a panel that includes Thatcham Research and the ABI. They directly reflect the expected repair costs, parts prices, and security features. A car with a lower insurance group will almost always be cheaper to insure.
Shop Around and Compare Quotes: This is the single most effective thing you can do. Never simply accept your renewal quote. Insurers rarely offer their best price to existing customers. Use an independent, FCA-authorised broker like WeCovr. Our experts can search a wide panel of insurers, including specialists who understand the nuances of ADAS, to find you the right motor policy at a competitive price. This service is provided at no cost to you and our high customer satisfaction ratings reflect our commitment to finding the best deal.
Use Insurer-Approved Repairers: If you need to make a claim, always use the repairer approved by your insurance company. They are vetted by the insurer to ensure they have the correct tools and, crucially, the training to handle ADAS calibration safely and effectively. Going to a non-approved garage could invalidate your warranty or lead to an unsafe repair, and your insurer may not cover the full costs.
Calibrate Your Voluntary Excess: If you are a safe driver and have some savings, increasing your voluntary excess can bring your premium down. But be realistic – only commit to an amount you could comfortably pay tomorrow without causing financial hardship.
Protect Your No-Claims Bonus (NCB): For a small additional fee, you can protect your NCB. This usually allows you to make one or two claims within a certain period without your discount being affected. Given that a single, non-fault windscreen claim could potentially impact your NCB on some policies, this protection is more valuable than ever.
Consider a Telematics Policy: Also known as 'black box' insurance, this involves a device or app that monitors your driving style (speed, braking, cornering, time of day). If you are a safe and careful driver, it can prove it to the insurer and lead to significant discounts, especially for younger drivers or those with a new licence.
Improve Your Vehicle's Security: While most new cars have excellent factory-fitted security, adding an approved tracker could earn you a discount, especially for high-value vehicles. Always check with your insurer first.
For businesses running vans or a fleet of cars, the ADAS problem is magnified across every single vehicle. A single windscreen claim on a new van can be just as expensive as on a car, and with a fleet of dozens or hundreds of vehicles, these costs accumulate rapidly, impacting the bottom line.
The challenges posed by ADAS are not going away. In fact, they are set to become more significant as technology becomes more widespread and complex.
The General Safety Regulation 2 (GSR2), a set of EU rules retained by the UK, has mandated that all new types of cars launched from mid-2022, and all new cars sold from July 2024, must be fitted with certain ADAS features. These include Intelligent Speed Assistance, Emergency Lane Keeping Systems, and Driver Drowsiness warnings.
This means that soon, virtually every new vehicle on the road will have these complex systems. The insurance industry and the repair trade are in a race to adapt. We can expect to see:
As a driver or business owner, staying informed is your best defence against rising costs. By understanding why premiums are increasing, you can make smarter decisions about the car you drive, the vehicle cover you buy, and how you maintain it.
And remember, customers who purchase motor or life insurance through WeCovr may be eligible for discounts on other insurance products, providing even greater value and simplifying your insurance needs.
Ready to find out if you're paying too much for your motor insurance? Don't let hidden ADAS costs catch you by surprise.
Get a fast, free, no-obligation quote from WeCovr today. Our team of FCA-authorised experts will compare policies from a wide range of trusted UK insurers to find the right cover for your high-tech vehicle, whether it's a private car, van, or an entire business fleet.